"Nick Clegg's ministers have been told to go on TV and declare proudly "I'm a Liberal Democrat" in an effort to improve the party's poll ratings."

"As we discussed two of the most successful recent advertising campaigns targetted at women, Dove and No7. Jo commented, ‘We need to change the narrow ideal of beauty.’"

Guardian interview with Tim Farron: "The Labour party, to me, is a conservative party. Was then and is now. Whilst they are our cousins, going back into the past, and obviously, if you were to check me on a bunch of issues with your average Labour party member, I'm sure you would find that I have more in common with your average Labour party member than your average Tory party member."

The substance is good but "we stop others doing worse stuff" only goes so far as a political message.

"Over recent weeks, a fierce debate has been raging at the centre of government over the rate at which benefits will be increased next year..." writes Nick.

Deputy Prime Minister Nick Clegg and Liberal Democrat children’s minister Sarah Teather have published proposals to give 140,000 disadvantaged toddlers 15 hours of free early years education.

The Social Liberal Forum endorse the Spirit Level and propose policies to promote equality, while those more economic liberals have argued that this is not a good strategy to pursue. So the Rowntree Foundation commissioned an independent review and the results are in, with some serious implications for the party as a result.

"Almost three million "snooping" operations have been carried out under laws originally intended to help crack down on terrorism" - ah yes, the legacy of New Labour's authoritarian streak

"Nick Clegg is threatening to veto a controversial Treasury plan to freeze pensions and state benefits next April..." Good.

Ashcroft's articles and research are always worth reading to get a sense of what smart Tories may/should be doing to you at the next election...